Despite a wealth of industry expertise and a vast global network, the Society for Maintenance and Reliability Professionals (SMRP) was not focusing efforts on policy influence in Washington, DC. SMRP did not have a government relations strategy, and developing one was necessary to build relationships and represent the interests of its 6,500 maintenance, reliability, and physical asset management professionals. SMRP enlisted Kellen to strengthen federal policy impact and advance legislation supporting its key priorities: cybersecurity and critical infrastructure, workplace safety, and workforce development.
Kellen worked alongside SMRP’s volunteer leadership to develop and execute a strategy focused on regulatory policy and federal legislation affecting its membership. To establish its public policy presence, Kellen attended meetings, briefings, and expositions on Capitol Hill which helped position SMRP as an industry leader. We created SMRP’s Speakers Bureau program to permit SMRP experts to participate and speak at industry events and regulatory meetings, as well as garner placements in trade publications and national media. Other tactics used to grow SMRP’s reputation and resource value on Capitol Hill included monitoring news and policy developments, executing an annual Lobby Day in Washington, DC, and developing the scope of work for SMRP-funded studies to further connect safety to the work of reliability professionals.