International Fragrance Association

International Fragrance Association (IFRA)

Optimizing Resources

Challenge

The International Fragrance Association (IFRA) was an umbrella association for a myriad of member associations. While some associations focused on activities like advocacy and research, most focused on regional interests. Volunteer leaders believed there were redundancies between the various organizations – they asked Kellen to analyze the landscape and develop a plan to move forward more efficiently and effectively.

Solution

Kellen examined the associations’ existing organizational structures and several potential models for a new association framework. We then reviewed legal records, such as by-laws, and created a new committee and board structure, a new financial model, a plan to dissolve or merge the redundant activities, and a communications strategy to disseminate the changes to stakeholders. Despite differing cultures, dynamics, and goals, we helped build consensus among key stakeholders to agree to significant organizational changes and align common interests. Finally, Kellen outlined a clear, cohesive industry strategy and helped execute the plans to their successful conclusions.

Results

Delivered a new, streamlined association framework for IFRA
Developed regional committees for North and South American, Europe, and Asia
Increased operational efficiencies and decreased spending for all associations
Crafted a coordinated approach to challenges and opportunities facing the industry and membership
Centralized funding and created a funding mechanism for all stakeholder groups, including regional committees and Special Interest Group (SIG) components
Established a European Affairs Desk at IFRA