- Kellen Partnership
The analysis, strategy and management to achieve your organizational goals and create a lasting competitive advantage are the hallmarks of a partnership with Kellen. - Services
Kellen provides the essential services to advance non-profit groups to the next level of their ongoing evolution. From unrivalled strategic advice and exceptional meeting planning to innovative member marketing campaigns and integrated technology solutions, Kellen is a true growth partner.
Consulting
Kellen Company Consulting
Kellen Company works with association executives and top management to strengthen their organizations and create lasting impact.
Our capabilities have been developed over 47 years of providing solutions to trade associations, professional societies and non-profit groups of all sizes. Some client associations have specific objectives such as to create a strategic plan or to start a foundation. Others request us to develop membership, increase revenue or evaluate their organizational model.
Click the links below to read more about our specific expertise.
Our professionals help associations fully evaluate their current situation and optimize their resources, plan for change and realize their full potential.
In today’s challenging environment, non-profit organizations must understand how to create real strategic and operating value. We advise organizations across the entire value creation spectrum, from fundraising and communications to technology and asset allocation. We look at specific revenue enhancement and cost management solutions that will deliver long term results for that organization.
With international offices in Brussels, Beijing and Singapore Kellen is uniquely positioned among association consulting firms to aid US based groups in their expansion into the EU, China and Asia-Pacific markets for full time operations, member development and events.
We provide market research, strategic planning, alliance building, cultural knowledge centers and government relations as well as on the ground operational support for our global clients.
Depending on the industry, governance can be the single most important issue facing an organization. It is vital that leadership can expertly navigate legal and financial issues with full confidence of stakeholders and the public-at-large. We provide guidance on non-profit governance issues such as liability, government regulations, by-laws, tax regulations, state and federal laws and Sarbanes-Oxley.
Industry Landscape & Alignment
As industries evolve and priorities shift, associations meant to serve an industry can fall out of alignment. This can be especially difficult for industries with multiple, overlapping associations. We have expert ability to understand the integrated whole, identify the key segments and create sustained change for the entire industry or individual participant organizations.
Membership Development & Marketing
Membership is the lifeblood of any trade or professional organization. When members fail to recognize the value of membership decreases it is usually due to 1. Value has decreased or 2. Communication of value is poor. We’ve worked with numerous organizations to increase member recruitment and renewals by employing tested approaches and cutting edge technology.
Not all association consolidations create meaningful value for the industry. With dissenting opinions and strong personalities merging associations often can end up seeming to be more trouble than it’s worth.
Although making any consolidation work isn’t always easy there are countless examples of win-win situations.
With the right investment, question asking, planning and vision a powerful agreements and consolidations do occur.
Recently, non-profit groups have been faced with a challenging situation; a greater demand for services and increased constraints on resources. We work with clients to review both sides. From publications and conferences to continuing education and online networking we know where to look to eliminate multiplicity and increase functionality to create the most efficient operational model for our client.
To reach its full potential, an organization must attain consistent and excellent performance across multiple platforms. Without staff support and great execution the best strategic plan cannot be realized.
Kellen Company’s best practice guide for associations has been honed over years of experience, is updated every year to address new challenges in this rapidly changing environment. We provide our clients a path with key metrics for operational excellence.
Effectively forecasting, strategizing and planning an association's future require a broad-based experience that can be difficult to obtain in short board tenures and with other job pressures. We have years of experience leading associations in times of adversity and prosperity and work with elected officials to groom dedicated and knowledgeable board and committee leaders. Our approach ensures that clients achieve the leadership to evolve thoughtfully and consistent with the operational values.
Creating a non-profit takes time and dedication. From legal filings and consensus building to strategic plans, budgets, market research, member development and operational support we provide clients with the model and advice needed to create and vital organization.

