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For Immediate Release
Contact: Kathy Gerber
(212) 297-2100

Dirona Selects The Kellen Company For Full Association Management Services

NEW YORK (Dec. 2, 2002) — The Kellen Company is pleased to announce that it has been selected by the Distinguished Restaurants of North America (DiRoNA) as its association management firm. Effective December 1, 2002, The Kellen Company began management of DiRoNA operations and its awards program.

Holly Koenig, a Vice President and Officer of The Kellen Company with more than 15 years of experience in association management, now serves as the organization’s Executive Director. "Here at the Kellen Company, we have a long tradition of working with food-related clients, such as the Association for Dressings and Sauces, Processed Apples Institute and Research Chefs Association. And we are thrilled to welcome DiRoNA to our New York offices," said Koenig. "With such a broad experience base at our company, we know that we can assist DiRoNA in accomplishing its goals."

Founded in 1964, The Kellen Company is the second largest association-management firm in the United States. Its 110 employee-owners serve 47 organizations out of offices in Atlanta, Washington, D.C., and New York City.

The DiRoNA Board is confident that this move will allow the organization to fulfill its expansion goals in the upcoming year. "DiRoNA chose The Kellen Company because of its outstanding staff, resources and vast experience in association management, which our organization requires to assist the Board to achieve its important objectives -- both now and in the future," said DiRoNA Chairman Rick Powers, who is also Director of Food & Beverage for the Coeur d'Alene Resort, including Beverly's restaurant, located in Coeur d'Alene, Idaho.

All under one roof, The Kellen Company boasts an award-winning public relations and marketing division, Sumner Rider & Associates; a graphic design and desktop publishing division, SR&A Creative; and HQ CyberServices, an in-house Web design and development team. More information on The Kellen Company can be found at www.kellencompany.com.