Victor Yuan
Chairman of the Board and President, Horizon Research Consultancy Group
Victor Yuan currently serves as Chairman of the Board and President of the Horizon Research Consultancy Group. Yuan has held executive and board positions with such entities as the China Marketing Research Association, Beijing Consulting Association, ESOMAR, Association of Management Consulting Firms, and Harvard Club China. He has also worked as an anchor for a popular business TV talk show, Brainstorming, based in Shanghai.
Yuan has more than 20 years of experience in professional marketing, social research and policy analysis, and has published more than 400 research reports, papers, books, and translation works on Law, Economics, Sociology, Political Science and Culture. He has profound experience in the areas of social group culture, public policy, and branding and empirical methodology of design for marketing strategy. He has also acted as a long-run and strategic consultant for some multinational and domestic media and corporations.
Yuan holds a Ph.D. in Sociology from Peking University and a Masters in Public Administration (MPA) from The John F. Kennedy School of Government, Harvard University. Additionally, in 2007 he holds the title of Yale World Fellow.
Entering China Program (pdf)