AGENDA
8:00 AM |
Conference Registration and Continental Breakfast |
9:00 AM |
Chairperson’s Welcome Address & Conference Overview Peter Rush, Chairman & CEO, Kellen Company |
9:15 AM |
Current Association Environment In China How do the leading national associations in China really work? Latest government policies and emerging market trends require new approaches by associations. Yu Lu, Secretary General |
9:45 AM |
Association Strategies for China From start to finish: What strategies to adopt? Identifying needs concerning research, regulatory issues, membership recruitment, chapter growth, and services offerings, from a global perspective. How to enter the market with limited resource. Randy Ma, Manager |
10:15 AM |
Morning Network Break |
10:30 AM |
Different Paths to Success –Professional Societies Case Study Key factors driving professional societies to enter the Chinese market. Learn how organizations consider China an important market and have taken different paths. Stephen Townsend, Business Consultant |
11:00 AM |
Support Your Member – Trade Association Case Study How to assist your members with regards to standardization, certification, anti-counterfeiting, energy efficiency, and environmental design resulting in significant increase in exports to China. Gene Eckhart, Director International Operations |
11:30 AM |
Conference Planning and Information Exchange in the Food Sector – Case Study Key factors of putting it all together; politics of China conferences, press involvement, member reaction to the association’s participation, organizational issues, attendee impressions, and exhibitor involvement. David Tharp, Executive Director |
Noon – 1:00 PM |
Networking Luncheon |
1:00 – 1:45 pm |
The Changes Ahead What does China look like today and how will it look in five years? What does it mean to you? What opportunities are waiting for you? Victor Yuan, Chairman |
1:45 – 2:15pm |
Wrap-Up Session Your next step regarding China. Panel of all speakers |
Entering China Program (pdf)
Entering China Program (pdf)