Case Studies
Kellen delivers extraordinary results for clients on a wide-range of issues from membership and revenue development to government relations and global expansion. Below is a sample of our work that we are especially proud of.
Targeted Marketing to Increase Profits
Background
The Pressure Sensitive Tape Council (PSTC) came to Kellen Company as a new client in 2009. Their management executive was planning retirement and diligently sought a qualified management team for this well-established organization. This new and...
Packing the Fundamentals
Background
A major U.S. packaging and packaging solutions company wanted to improve its staff’s knowledge of packaging materials and processes to manage the company’s operations more efficiently and cost-effectively. The company wanted to put dozens of people...
Gliding Through Industry Turbulence
Background
International Flight Services Association (IFSA) is a global professional association formed to serve airline personnel, inflight and rail caterers, and suppliers responsible for providing onboard services. The organization’...
A Soaring Mobile Flight
Background
Organizations that aren’t embracing mobile are basically sending the message that they’re out of touch. Most static sites display poorly on mobile devices. The results Kellen Digital has seen when we’ve enabled our clients’ brands...
Reducing Fireworks Injuries to Children
Background
When the Consumer Product Safety Commission was created in the early 1970s, one of its first targets was backyard (Class C) fireworks, which are traditionally sold from roadside stands in the weeks before July 4. Organizations...
Bridging the Global Gap
Background
Bringing together 3 separate associations across an international spectrum to plan one collaborative conference in South Korea.
Strategy
As the outsourced meeting planning partner, Kellen was tasked with combining the efforts of 3 separate associations with...
Emitting Good Words About Regulations
Background
KellenAdams was asked by MECA to change negative public attitudes toward new emission controls on cars and discourage dismantling by auto mechanics.
Strategy
Kellen’s strategy focused on partnering with EPA and state...
Sophisticated Membership Design
Background
Kellen understands the dynamics of large member-based organizations. Over the last three years, it has been the membership marketing partner for the American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE), a global...
The Fresh Scent of a New Association Structure
Background
IFRA, founded in 1973 and based in Brussels, is comprised of the various national and regional associations of the fragrance industry whose members include fragrance ingredient and compound manufacturers and suppliers, together with the...
The Oscars of Communications
Background
Each year, New York Women in Communications presents Matrix Awards to an "A list" of accomplished women in the field of communications. The awards are presented at a gala luncheon in the Waldorf=Astoria before a crowd of 1,200 guests who...
Widespread Press about Mentorship
Background
The Mentoring Partnership of New York (MPNY) engaged Kellen Communications to raise awareness of the need for mentors and of the variety of mentoring programs available in the five boroughs of New York City. This not-for-profit organization sought...
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