Global Resources
Kellen Europe
Kellen Company prides itself on being unique among U.S.-based association management companies because, thanks to its full-service staff in Brussels, it can provide clients with an established, cost-effective presence in the heart of the European market. Clients benefit from our network of business and government contacts throughout Europe, and have direct access to legislative, political, trade, market and other information critical in today’s global economy.
For more than 15 years, Kellen Europe - formerly Ernst & Young Association Management - has been Europe’s leader in the creation, management and representation of associations. Kellen Europe has thus gathered considerable expertise which enables it to anticipate client needs and effectively represent the interests of associations, regardless of location.
Our Europe-based Kellen team consists of experienced professionals with varied but complementary backgrounds, industry knowledge and skills. Staff members come from 11 different nations and speak 13 languages, helping to ensure effective communication across the European arena. Each employee also has extensive experience in the management and representation of national, international and European associations.
Kellen Europe offers an extensive range of services, including:
Association Management
Strategic Advice
Government Affairs
Communications and Marketing
Market Research/Benchmarking
Executive Coaching Programmes
Association Management
This includes a broad range of association management services, such as executive leadership, administration and support, financial management, legal and tax compliance, meetings and conference management and communications. Kellen Europe carries out full-service association management for various clients and acts as the secretariat of these associations.
Strategic Advice
Kellen Europe provides clients with a blueprint to offering optimal service in an ever-changing environment. By working with Kellen experts, associations learn how to increase effectiveness and redefine strategies and best practice tools related to areas such as governance, communications, financial management and benchmarks with ‘best of class’ associations. As part of these strategic advice projects, Kellen Europe has also conducted internal and external perception audits and helped associations restructure to adapt to their changing needs, e.g. expansion into a global association.
Government Affairs
Our close relationships with EU leaders and other government decision-makers, combined with our client-tailored monitoring programs, helps to position Kellen Europe as an effective resource for associations to track, analyze and manage policy developments and issues. We represent clients on a variety of issues before EU institutions and key stakeholders.
Communications & Marketing
Kellen Europe’s marketing and communications programs have a successful track-record in meeting client organization expectations, including increasing association visibility with target markets and media and growing their memberships. We are known for creating dynamic marketing materials and Web sites to assist our clients with their overall external communications.
Market Research / Benchmarking
Our ongoing qualitative and quantitative market research delivers clear, actionable market sector intelligence. We use this data in our benchmarking and market tracking programs, transforming market data into business knowledge and identifying new business opportunities for client associations and their members.
Continuous qualitative and quantitative market analysis allows us to provide useful sector-intelligence that benefits our client associations.
Business globalization and continuous developments in the EU have meant a constantly-evolving working environment for association executives and staff.Executive Coaching Programmes
Kellen Europe has established a series of “Executive Coaching Programs” to help association executives and staff adapt to this new environment.
These four Executive Coaching Programs are:
1. How Brussels Works
This is a master class on European affairs with practical tips on advocacy, lobbying and how to approach the different players in the Brussels arena. The program provides an overview of how Brussels works, identifies the main EU institutions and how they interact and offers insight on structuring an effective advocacy or lobbying campaign as well as a detailed political analysis of recent EU-level developments.
The program is designed for executives who deal with the European Union and would like an expert view on how to be effective in this arena.
2. Competition Law for Trade Associations
Trade associations are unique forums, as competitors from the same industry or sector meet to discuss issues of common interest and to find common solutions.
Due to anti-competitive behaviour, trade association members must know what can and cannot be discussed during meetings and conference calls, as well as what association management practices should be implemented to ensure their compliance with competition law. Trade associations can now be held accountable should they create a forum where anti-competitive behaviour takes place.
This program provides an overview of the main aspects of competition law applicable to trade associations, as well as analysis of any possible anti-competitive activities undertaken by the trade association. Trade association officers enrolled in this program receive guidelines and tips to ensure compliance, as well as an assessment of the global remit of competition law.
This program benefits trade association executives and staff who attend association meetings and/or are in charge of governance.
3. Media Training
This program helps prepare individuals to represent their association and communicate externally in a representative manner. It also enhances the participant’s understanding of how the media works, offering tips and tools for efficiently dealing with reporters. Finally, it features information on how to manage a communication crisis. After participating in this program, individuals learn how to anticipate issues or events that can impact the association’s image; translate the information necessary to best profile any given issue; develop the organization’s position on an issue and prepare a persuasive and appropriate response.
The program is designed for corporate or association executives that deal regularly with the media and would like to learn how to best communicate their message in interviews.
4. Coalition Building
The program analyzes the benefits of building coalitions with other peer organizations, in addition to defining what steps should be followed to establish and manage these coalitions. Such partnerships can enhance an organization’s visibility through broadened representation and ensure a wider commitment to achieve and implement the actions behind a particular message.
This program caters to corporate leaders and association executives or staff willing to explore coalition potential by finding common ground between associations and their activities.
Visit www.kelleneurope.com for more information.