About Kellen
- Chinese Version -
Kellen in China
Kellen Company, a premier global professional services firm and one of the world’s largest association management companies (AMCs,) has opened a new office in Beijing, China. Kellen Company continues to expand its capabilities to provide its clients with the services and resources they need and want. The company in Beijing is a Wholly Foreign Owned Enterprise (WFOE) known as Kellen Management and Consulting (Beijing) Co Ltd.
Our Services
The partnership provides Kellen Company significant presence in Asia, with access to advanced resources and market intelligence that will benefit its international clients. It has already proven valuable to current Kellen Company clients with projects in China.
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Strategic advisory
Companies must consider their strategy regarding associations in China such as determining which associations they should join. Likewise, to what extent they should rely on the China based chambers of commerce and which role their alliance or joint venture partners should play are questions that must be answered. Kellen Company has advised various multinationals on these choices.
It is essential for associations to understand their position and legal status in China and what relationships they need to build with government and universities. Not only must they review their mission and strategic goals, but they also must consider the location of the association as well as personnel options for staffing their association in China. -
Competence and capacity building
Kellen Company initiates and/or participates in knowledge exchange projects between associations in China and European Union, as well as those in the United States; such projects may be co-funded by either government.
Kellen Company understands the value of networking and the training of association executives located in China. -
Market research and membership
Association leadership must consider the possibility of expanding an association into China. Kellen Company and Horizon researched the opportunities for membership expansion in China for a global real estate sector association headquartered in the U.S. A study identifying essential segments in the China market (geographic, functional), determining required resources for membership recruitment, and setting the timetable to implement marketing and chapter management was produced. Key elements included pricing and delivery of services to the local market, staff resources, and the engagement of the local chapter leadership.
Kellen Company and Horizon are now implementing membership and chapter development in the second phase of the project. -
Exhibition and conferences
A global association that Kellen Europe has managed for more than five years wanted to participate in a trade show in Beijing with a booth for some of its member companies. Kellen Company staff in Brussels and China collaborated to organize the booth design and staffing, publicize the association’s involvement, and follow up on business leads.
Kellen Company also liaised with a counterpart association to a U.S. association managed from our New York office at a conference and tradeshow for home furnishings in China. -
Regulatory and legislative services
With offices in Washington, D.C., Brussels and Beijing, Kellen Company can monitor and advise on the development of legislative and regulatory trends. These services are of increasing importance for members of global trade associations and individual membership organizations.
China’s government regularly promulgates regulations or laws on environment, food or energy into the books that are more or less similar to those enacted in the European Union (or sometimes U.S. and other trade partners); examples are risks of hazardous substances, chemicals and health codes and standards.
Trade issues may arise from technical barriers, licenses, taxation and export restitutions. The relationship with China associations is essential to better comprehend these issues and potentially solve them, and requires knowledge building and continued local follow up.